Over 13 years ago, Bill Siemantel teamed up with SPRO to change the world of swimbait fishing, designing the cutting-edge of swimbaits at a killer price point! Bill Designed the full line of BBZ-1 Trout and Shad swimbaits as well as the BBZ-1 Rat, which won Best in show at I-Cast 2014. In addition to swimbaits he has designed the Phat Fly jigs for the US and custom crankbaits for the European SPRO market.

Bill is a 29-year veteran of the Los Angeles Fire Department working full-time while forging a phenomenal tournament record, including a BassMaster victory at Lake Powell. He founded the The BBZ (Big Bass Zone) and hosts The BBZtv channel with the goal of teaching everyone how to catch bigger fish, no matter what species. He co-authored an award-winning book, The Big Bass Zone, and produced a DVD on swimbait and big bass techniques. And he was inducted into the Fresh Water Fishing Hall of Fame in 2009.

Hobbies: Hunting, Fishing, Design baits
Family: wife-Lisa, children-Kailyn and Hailey